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Custom Projects

Go from idea to profitable action.

You have the vision. Let's build the brand, systems, and strategy to match it.

When a freelancer can't get you there, but an agency feels like more than you need.


Book a free consult

You have the vision. What's been missing is someone who can move across design, marketing and operations without briefing five different people or managing a complicated chain of handoffs.

I work across the thinking and the doing, shaping the scope entirely around what your business actually needs right now. Strategy, execution, and everything in between, under one roof.

Is this for me?

Custom Projects is the right fit if:

01

You're building something multi-layered.

You need a strategic partner, not just a pair of hands. Someone who can advise on and keep the big picture in mind while executing on the details.

02

You want agency-level thinking without the agency setup.

The overhead, the account manager in the middle, the feeling of being just another client. You want to work with someone who's actually invested in the outcome.

03

You need more than one thing done.

And you'd rather work with someone who understands the whole picture and just gets you, than brief a different person for every piece of it.

Where I can help

A broad toolkit, shaped around you.

Every engagement looks different. Here's a snapshot of what we can work on, individually or in combination.

Brand & Strategy

Your north star.

Clarifying what you do, who it's for, and how to communicate it. The north star your brand and business decisions can keep coming back to.

  • Value proposition & positioning
  • Audience & messaging direction
  • Brand voice & tone
  • Logo & visual identity
  • Colour palette & typography
  • Brand guidelines
  • Copywriting
Web & Digital

Built to attract, convert, and perform.

A digital presence designed to reach the right people and turn them into clients, on a platform that makes sense for your business.

  • Custom website design
  • Strategic UX & conversion flow
  • Foundational SEO
  • Google Ads setup & management
  • On-page optimisation
  • Custom integrations (forms, booking tools, payment gateways)
PR & Visibility

Getting seen in the right places.

Starting with the basics of pitching yourself for inclusions, features, and writing opportunities, and building the assets that make people stop and pay attention.

  • PR outreach strategy & tactics
  • Brand positioning for media
  • Lead magnet creation
  • Photoshoot creative direction
Business Systems

Less managing chaos, more doing what you love.

The part of running a business nobody warns you about. Clean systems mean less time on admin and more time on the work that actually moves the needle.

  • Scheduling & booking setup
  • Workflow design & automation
  • Project & task management
  • Process documentation & SOPs
  • Tool selection & setup guidance

Tools I work with

ShowitSquarespaceWordPressFramer·Acuity SchedulingCalendlyFreshaPractice Better·AsanaZapierClaude·KitKajabiTallyShowitSquarespaceWordPressFramer·Acuity SchedulingCalendlyFreshaPractice Better·AsanaZapierClaude·KitKajabiTallyShowitSquarespaceWordPressFramer·Acuity SchedulingCalendlyFreshaPractice Better·AsanaZapierClaude·KitKajabiTally
Clem
Clem, Registered Dietitian
"Sasha helped with everything, from branding and website to marketing, and gave me the confidence to build and grow my business."

From ~1 lead per week to 4 qualified leads per day, within 4 months of launch.

How it works

Tailored from the very first conversation.

Every project starts with a free consult so I can understand exactly what you need and build a scope that makes sense. If one of the structured offerings is a better fit, I'll tell you.

Book a free consult
01

Free 30-min Consult

A commitment-free conversation to understand your goals, challenges, and what kind of support you're actually looking for.

02

Custom Proposal

You'll receive a clear proposal outlining scope, timeline, and investment so you know exactly what to expect before we begin.

03

Kick-Off & Strategy

Once we're aligned, we dive deep into your brand, audience, and goals to build the strategic foundation everything else sits on.

04

Build & Deliver

I work through the agreed scope, keeping you informed and involved at the right moments without drowning you in back-and-forth.

05

Review & Handover

We review, refine, and hand over everything you need to move forward confidently, with the option to continue working together.

Investment

Priced for the work, not the overheads.

Every project is scoped individually, so you only pay for what you actually need. After our initial consult, you'll receive a custom proposal with a clear breakdown of scope, timeline, and investment.

Starting from
AU$1,000
Smaller, focused engagements typically start here. Larger or multi-phase projects are quoted accordingly after our initial consult.
Payment structure is confirmed in your proposal, typically split into instalments aligned with project milestones.
Got questions?

Frequently
Asked.

If your question isn't here, bring it to your free consult or drop me a line.

How much do custom projects typically cost?

Because every project is tailored, investment varies depending on scope, complexity, and level of support required. Smaller, focused engagements typically start at AU$1,000. Larger or multi-phase projects are quoted accordingly. After our initial consult, you'll receive a custom proposal outlining scope, timeline, and investment so you know exactly what to expect.

How long do projects usually take?

It depends on what we're working on. Smaller, focused projects may take 2 to 4 weeks. Larger or multi-phase engagements can span 1 to 3+ months. We'll map out a timeline that feels realistic and aligned with your priorities so things move forward without feeling rushed or dragged out.

Do you work remotely or in-person?

Most projects are run remotely, which allows for flexibility and efficient collaboration regardless of where you're based. If you're based in Sydney, in-person sessions may be arranged, whether that's a strategy session or photoshoot support.

How do I know if this is the right fit vs your other services?

If you're looking for something more tailored, multi-layered, or ongoing, this is likely the right fit. If your needs are more defined, like a full website build or a focused refresh, one of the structured offerings may be more suitable. We'll figure this out together on the consult. There's no pressure to choose upfront.

Can I combine multiple areas of support?

Yes, that's exactly what this is designed for. Many clients come in needing a mix of strategy, branding, website design, and marketing support. We'll shape the scope around what makes the most sense, rather than forcing everything into a fixed package.

Do you offer ongoing support or retainers?

Yes, depending on your needs. Some clients prefer to work on a project basis, while others continue in a more ongoing capacity for things like marketing, content, or optimisation. We can discuss what level of support makes the most sense for you.

Have something in mind? Let's map it out.

Get in touch