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A digital launchpad for passion & purpose.

Small business web design packages for the founders who are building something they truly believe in.

A crash course

Here are the studio's core beliefs on branding & website design. They fuel everything we build.

01

Start with something worth offering.

A beautiful brand and website are powerful. But they can't manufacture demand if there is no clear strategy on what it is that you actually offer and the precise audience it serves.

02

Connection converts. Credentials alone don't.

People don't book because of a list of qualifications. They book because something made them feel understood, like you get their problem and actually know how to solve it. That's what good branding and web design does. It builds trust before a single conversation starts.

03

You don't have to be the loudest to win.

You don't need the biggest following, the flashiest brand, or a presence on every social media platform and marketing channel at once. You need a clear message, the right audience, and a digital strategy that fits your budget, bandwidth, and business model.

04

Your business is a living thing.

What works today won't necessarily work in two years. That's not failure, it's growth. The goal isn't to build something "done." It's to launch something with a strong foundation now, and let it evolve and grow with you. That's the thinking behind every package we offer.

Sasha, founder of Simplified Studio
The why

The drive behind every Simplified project.

Hi, I'm Sasha.

I've spent over a decade in marketing and project management, including heading the creative operations team at The Wall Street Journal's international branded content division. Today, I help the growth team at Eucalyptus—one of Australia's unicorn scale-ups—build creative processes and strategies that help turn scrollers into customers, with the same performance-first thinking I bring to every project here.

Simplified Studio was born from a desire to bring that same skill set to smaller businesses: the ones who hold communities together, and are run by people who found their thing and decided to build a life around it.

They deserve the same calibre of brand and digital presence that big companies pay senior teams to build. That's what Simplified Studio is here for: to translate your skill and story into something the right people can find, recognise, and trust.

I work with a small number of clients at a time, so every project gets my full attention. You get me, start to finish.

A few brands I've worked with & for

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