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Design the business you dream of with ease.

Branding and web design services for small service businesses, so people actually want to work with you.

Cohesive brand and website design for a service business
Brand identity that reflects the founder's authentic voice
Web design that opens doors to bigger opportunities
Let's break the ice a little, shall we?

Time to show the world what you're capable of.

Building a business is hard enough—your brand & website shouldn't make it harder. We help small service-based business owners like you create a cohesive, authentic digital presence that builds trust, reflects your expertise, and makes it easier for the right people to say yes…so you can do what you do best and run the business you've been dreaming of.

Qualifications (alone) don't convert. You need connection.

Referrals work (and we love them!) because they come with built-in trust. You've been vouched for, validated by another human.

But if you want to grow beyond word-of-mouth into a business that can stretch, evolve and reach its full potential—whether that means:

  • Moving from chasing clients to having a waitlist of people actively seeking you out
  • Opening doors to collaborations & partnerships with people & brands you've admired for years
  • Feeling confident sharing your work publicly—pitching, applying for funding, stepping into a bigger room

…you need a digital presence that acts as a quiet extension of you. One that does all the explaining and trust-building before a conversation even starts.

In a world full of templated brands, paid followers & AI-generated sameness, the ability to convey your humanity through your brand and website is what will sustain your business in the long run.

You don't have to be the loudest, trendiest, or most followed to appeal to your dream audience.

Stay human
Sasha, founder of Simplified Studio
About the Founder

Hi, I'm Sasha. I design brands & websites for small business owners who are ready to open bigger doors.

Nothing excites me more than helping people turn their passion & expertise into brands that reflect the same level of quality they bring to their clients.

Clear, human storytelling—both visual and verbal—is at the heart of what I do. The engine behind it? Years of performance-first marketing experience and a practical understanding of how people actually find, assess, and choose who they want to work with.

A beautiful website is nice, but a website that builds trust, attracts the right clients and supports the next phase of your business is far more powerful.


More on the secret sauce

My clients have been featured in

What we do

Brand & web design services for small businesses

Website in 30 Days
For new businesses, or those ready for a complete rehaul without waiting months. A launch-ready, SEO-friendly brand & website delivered in 4 weeks, designed to convert from day 1.
The 2-Week Refresh
Already have a website that isn't pulling its weight? A focused brand & website audit plus refresh that clarifies your positioning, messaging & visuals and reflects where you're at.
Custom Projects
Tailored to your needs. Can include brand strategy, visual branding, copywriting, website design, PR consulting, lead magnets and Google Ads & SEO services.

A few success stories...

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Steph Steph, Exercise Physiologist & PT

"Sasha really knocked it out of the park…It was like she could look straight into my mind and bring my vision to life. Since our collaboration, I've seen more website traffic and increased engagement on social media. People are checking out my event schedule and easily finding the information they need."

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Steph website desktop
Steph website mobile
Clem Clem, Registered Dietitian

"I can't quite put into words how positive my experience with Sasha has been. The entrepreneurial journey is a hard one but working with Sasha has given me so much confidence in the direction of my business. I have grown and accomplished successes in a much shorter timeframe than I expected."

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Clem website desktop
Clem website mobile
Asa Asa, Founder of Yogance

"Before working with Sasha, my branding and website felt messy and a bit lost. Sasha helped me with everything from reorganisation to a full rebrand. The new look and feel she created is elegant, organised, and thoughtfully designed with the future in mind."

View Project
Yogance website desktop
Yogance website mobile

Let's work on something that truly lights you up.

Reach out